Indian Railways News

Railways to sell ad space on staffers’ uniform?

Railway officials are looking to increase non-fare revenue by selling advertising space on the uniforms of its staffers including ticketing checkers and stationmasters.

“The option is to either look for sponsorship for uniforms or allow advertisers to print their logos on them,” said a Western Railway official. Currently, railways earns non-fare revenue through advertising on hoardings and compartments and audio system on platforms and trains.

Railways also plans to allow commercial development on vacant land and stations, lease out space for marriages and allow wi-fi facilities among others.

According to a study by MRVC in Mumbai, in 2014, only 6.5% of the total revenue was non-fare revenue.

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