The Mysuru Division of the South Western Railways will launch a Core Business Drive from today to increase clientèle and shore up revenue.

The drive will go on till March 25. Authorities plan to reach out to every business organisation and institution to encourage them to use railways for transportation of materials.

The focus will be on attracting new customers, reducing waiting time and improving the overall experience of customers both in terms of passengers and freight.

Atul Gupta, Divisional Railway Manager, said the Mysuru Division was the only one in the country to conduct such an exercise and was confident of positive results. There was a 20% jump in business owing to the drive last year and hence there is potential that can be tapped, he said.

There will be renewed focus on unconventional quarters to make a positive difference in loading of goods rakes and parcel vans. All staff have been directed to contribute their best to reach out to customers.