Not all business deals are discussed in stuffy, corporate boardrooms. Some happen in the virtual world on Twitter with 140 characters – as displayed by dairy cooperative Amul and Ministry of Railways.

On Monday, Amul came up with a business proposition for Ministry of Railways – on Twitter. The dairy company reached out to the ministry and expressed their interest in using Indian Railways’ refrigerated parcel vans to transport their ‘utterly butterly’ butter across India. The ministry promptly replied asking for contact details of their team. But surprising everyone on Twitter, rail ministry borrowed Amul butter’s famous tagline in an epic tweet that was a hit on Twitter.